Hi, I'm Lovely Admin
Every stitch tells a story
LovelyCrochet began with one ball of yarn and a borrowed hook in our living room in Bekasi. At first I only wanted to make keychains for friends at the office. Then one friend asked for a bouquet for her sister’s graduation, and another asked for a doll for her little one.
Today the studio is still in the same house, just with a much fuller yarn shelf. Every piece is still crocheted by hand, one at a time, patiently. We stay small on purpose, because that way we get to know every order, every embroidered name and the story behind it.
A small studio in Bekasi
Our studio is a room at home in Kota Bekasi. There’s no shopfront, just a work table by the window, shelves of colourful yarn and a stack of gift boxes ready to ship. Because the studio is also home, visits are by appointment only, but you can always chat with us on WhatsApp.
Our materials philosophy
Good crochet starts with the right yarn. Dolls need a soft yarn that can be crocheted tightly so the stuffing never shows. Bags need a stronger yarn so they don’t stretch. Clothing needs a yarn that feels nice on the skin and stays cool in tropical weather.
We also care about how our pieces reach you. Dolls can come in a white gift box with shredded kraft paper, so they travel safely and are ready to give.
What we stand by
Slow but neat
We would rather take a little longer than send out a piece with loose stitches. Every join is double-stitched.
Honest timelines
The lead times we quote are realistic. If the queue is full, we tell you up front.
Safe for little ones
Dolls for babies and toddlers have embroidered eyes and no small parts. No exceptions.
The right yarn
We choose yarn for the job, not just the colour. That’s why dolls, bouquets and bags each use a different yarn.
From yarn to you
Six steps behind every piece
Scroll sideways to see every step →
1. Choose the yarn
We match the yarn to the job, soft enough to crochet tightly for dolls and sturdier for bags.
2. Pattern
Size, colours and details become a pattern. For custom orders you approve the details and colours first.
3. Crochet
Stitch by stitch, by hand. A large doll can take 12–18 hours.
4. Finishing
Ends are woven in, parts double-stitched, and the shape set by blocking.
5. Gift wrap
Kraft paper, ribbon and a handwritten card. Free on every order.
6. Ship
Same-day in Bekasi and Jabodetabek, or a tracked courier anywhere in Indonesia.
Read the full story: how many hours does one doll take? →
Got your own crochet idea?
Tell us who it's for, their favourite colours and when you need it. We'll make it happen, stitch by stitch.